Over the past 12 months, unsuspecting MasterCard cardholders from around the world laughed, cried and smiled as Priceless Surprises made their day. Priceless Surprises, MasterCard’s new marketing platform to surprise and delight consumers, has become a global hit with more than 25 countries from every major region around the world launching it successfully; nearly 200 activations complete across key consumer passion areas like sports, music, fashion and shopping; and hundreds of thousands of surprises delivered to MasterCard cardholders to date, MasterCard announced. “Marketers have always strived for ways to surprise and delight consumers, however, not until Priceless Surprises was launched, it had a global brand crack the code in making it the essence of an entire marketing platform - we’ve taken the concept and truly made it a year-round phenomenon,” said Raja Rajamannar, Chief Marketing Officer, MasterCard. “Within the first few weeks of the initial launch in the U.S., the programme quickly resonated around the world, proving it to be a natural and welcomed extension of the Priceless campaign.” The concept is simple, just by using their MasterCard, cardholders can get surprised in big and small ways. From digital song downloads, to instant seat upgrades at events, to meeting world class entertainers and athletes, and so much more.